Lonna Whiting

Crafty writer, strategic thinker, curious learner.

My Work

Ghostwriting

http://www.flint-group.com/blog/a-comedy-of-errors-health-care-advertising-takes-a-humorous-turn-for-better-or-worse/#.VQr7j9LF–k

Wimmer’s Diamonds “Lucky in Love” social media creative and content

http://www.flint-group.com/blog/social-media-contest-doubles-jewelry-stores-facebook-likes-1-month/#.VQr7I9LF–k

Grand Sky: America’s 1st UAS Business and Aviation Park

Tagline, content management and copywriting

http://grandskynd.com/

Alzheimer’s Association Brains on the Plains TV

Z!NG Dinner in a Dash Creative Concept, Branding and Copywriting

Z!NG

Fargo Airport YouTube preroll

Addy Award-winning YouTube preroll for Blue Cross Blue Shield of North Dakota

Sanford Women’s Internal Medicine Direct Mailer

Concept, art direction, copywriting

Our Sanford Women’s Internal Medicine Clinic in Sioux Falls, SD, came to our team looking for an elegant way to showcase new and existing physicians who had patient access.

Women's Internal Med_DM_2013_Page_1 Women's Internal Med_DM_2013_Page_2

Sanford Center for Health and Well-being

Concept, billboard  and brochure copywriting, tagline creation

Center for Health and Well-being is a unique facility located at the center of the new heart hospital in Sioux Falls, SD. The client wanted a spa-like look and feel, so we created a design that blended medical expertise with a more holistic, softer tone.

Heart Month_CHWB

CHWB_Creative_Page_1 CHWB_Creative_Page_2

Sanford Plastic Surgery campaign

Concept and copywriting 

To stand out in a saturated market full of beauty and anti-aging products and services, our team on this project wanted to stay away from the airbrushed model look. So we went for a concept using the three simple words “Restore. Remodel. Rejuvenate” with thought-provoking subheads to illustrated the many expert medically-backed services provided at the plastic surgery clinic.

Plastic Surgery_RESTORE Plastic Surgery_REMODEL Plastic Surgery_REJUVENATE

Sanford Plastics radio spots

 

Sanford World Clinic location opening

Copywriting

The job: To introduce Klamath Falls residents to a new World Clinic opening in their town. The execution: Inspired by Dr. Seuss, the copy isn’t meant to be a poem, per se, but more of a well-cadenced informational piece with line breaks. OK, so maybe it is a poem.

100-11395-4028 KLAMATHGUIDE World Clinic Opening 8_5x11 cropped

OPEN Magazine

Content creation, writing and editing

OPEN Magazine was an amazingly progressive, elegant lifestyle magazine for the Fargo-Moorhead community. Unfortunately, it didn’t last long, but I loved writing for them because they allowed me to write more like a copywriter and less like a magazine journalist. Even though this project is kind of old, I’m still proud of it.

 

OPEN_07_Auto_ReviewOPEN_07_Auto_review_Page 2OPEN_07_Auto_Review_Page 3

 

OPEN_07_Local_Review_Page 1 OPEN_07_Local_Review_Page 2

 

OPEN_07_Food_Review_Page 2 OPEN_07_Food_Review_Page 1

 

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